{"id":360,"date":"2020-10-26T15:21:05","date_gmt":"2020-10-26T15:21:05","guid":{"rendered":"http:\/\/blog.valoraconsultores.com\/?p=360"},"modified":"2023-12-07T08:08:37","modified_gmt":"2023-12-07T08:08:37","slug":"3-claves-directivas-para-una-necesaria-transformacion","status":"publish","type":"post","link":"https:\/\/blog.valoraconsultores.com\/index.php\/3-claves-directivas-para-una-necesaria-transformacion\/","title":{"rendered":"3 claves directivas para una necesaria transformaci\u00f3n"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"360\" class=\"elementor elementor-360\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0e59f7 e-flex e-con-boxed e-con e-parent\" data-id=\"d0e59f7\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6eff1bc elementor-widget elementor-widget-heading\" data-id=\"6eff1bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Una de nuestras obligaciones principales como directivos es la gesti\u00f3n del cambio. Adaptar nuestras compa\u00f1\u00edas a nuevos entornos, impulsar la transformaci\u00f3n cultural y mejorar su competitividad, conseguir la confianza de los clientes y de la sociedad, son algunas de estas responsabilidades.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55ef198 e-flex e-con-boxed e-con e-parent\" data-id=\"55ef198\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d6d616 elementor-widget elementor-widget-spacer\" data-id=\"7d6d616\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34201d3 e-flex e-con-boxed e-con e-parent\" data-id=\"34201d3\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31fe0a4 elementor-widget elementor-widget-text-editor\" data-id=\"31fe0a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<!-- wp:heading {\"level\":3} --><!-- \/wp:heading --><!-- wp:paragraph -->\n<p>Adicionalmente, la complejidad del nuevo escenario, incide sobre todas ellas y exige a su vez m\u00e1s calidad en nuestras decisiones y en las estrategias que definamos, para conseguir crear valor para nuestras compa\u00f1\u00edas. En definitiva, m\u00e1s complejidad para los directivos.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>En este contexto, lo primero es entender qu\u00e9 paradigmas se est\u00e1n cayendo y qu\u00e9 claves necesitamos para el nuevo entorno. Como algunos ven\u00edamos se\u00f1alando hace a\u00f1os, ha quedado obsoleta y desterr\u00e1ndose del discurso empresarial la visi\u00f3n exclusivamente financiera de la creaci\u00f3n de valor empresarial y la b\u00fasqueda de los resultados s\u00f3lo a corto plazo.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Respecto a las nuevas claves, quiero destacar tres, obtenidas de las experiencias en el trabajo de transformaci\u00f3n de algunas compa\u00f1\u00edas que hoy son l\u00edderes sostenibles de sus mercados, y que adem\u00e1s han mostrado una gran resiliencia ante la crisis:<\/p>\n<!-- \/wp:paragraph --><!-- wp:list {\"ordered\":true} --><!-- \/wp:image --><!-- wp:paragraph --><!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b9fc3ba e-flex e-con-boxed e-con e-parent\" data-id=\"b9fc3ba\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e69911 elementor-widget elementor-widget-text-editor\" data-id=\"0e69911\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol>\n<li>Desarrollar una visi\u00f3n amplia de los riesgos ASG (Ambientales, Sociales y de Gobierno corporativo) y de la informaci\u00f3n no financiera que manejan los Consejos, para que su toma de decisiones sea la mejor posible.<\/li>\n<li>Desplegar estrategias, que no s\u00f3lo busquen ganar atractivo para los clientes, sino demostrar credibilidad y ser respetados por todos los grupos de inter\u00e9s, creando valor a largo.<\/li>\n<li>Enfocar la transformaci\u00f3n del modelo de negocio, identificando las oportunidades de los retos globales, e integrando sostenibilidad y digitalizaci\u00f3n como las grandes palancas de cambio, competitividad y adaptaci\u00f3n cultural.<\/li>\n<\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce88c8c e-flex e-con-boxed e-con e-parent\" data-id=\"ce88c8c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d2325c elementor-widget elementor-widget-text-editor\" data-id=\"4d2325c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Para cada una de ellas ya existen casos de \u00e9xito y aprendizajes que nos permitir\u00e1n abordar mejor la actual crisis y otras crisis que ya tenemos en el ecosistema global: la adaptaci\u00f3n a una econom\u00eda descarbonizada y circular ganando en eficiencia, el cuidado del planeta para proteger la salud, el fortalecimiento social y productivo de las cadenas de suministro, la b\u00fasqueda de nuevos valores para los nuevos profesionales y la revisi\u00f3n de la propuesta de valor para los nuevos clientes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e5c50ba e-flex e-con-boxed e-con e-parent\" data-id=\"e5c50ba\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-727892e elementor-widget elementor-widget-text-editor\" data-id=\"727892e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Sin duda, mucha complejidad y mucho trabajo, pero tambi\u00e9n un reto ilusionante para los directivos y para los profesionales de estos \u00e1mbitos.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da6a130 e-flex e-con-boxed e-con e-parent\" data-id=\"da6a130\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce8bae1 elementor-widget elementor-widget-text-editor\" data-id=\"ce8bae1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Publicado por:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-367\" src=\"https:\/\/blog.valoraconsultores.com\/wp-content\/uploads\/2020\/10\/La-Chambre.png\" alt=\"\" width=\"200\" height=\"43\" \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Una de nuestras obligaciones principales como directivos es la gesti\u00f3n del cambio. Adaptar nuestras compa\u00f1\u00edas a nuevos entornos, impulsar la transformaci\u00f3n cultural y mejorar su competitividad, conseguir la confianza de los clientes y de la sociedad, son algunas de estas responsabilidades. Adicionalmente, la complejidad del nuevo escenario, incide sobre todas ellas y exige a su &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/blog.valoraconsultores.com\/index.php\/3-claves-directivas-para-una-necesaria-transformacion\/\"> <span class=\"screen-reader-text\">3 claves directivas para una necesaria transformaci\u00f3n<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":1708,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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