{"id":427,"date":"2019-05-10T08:35:51","date_gmt":"2019-05-10T08:35:51","guid":{"rendered":"http:\/\/blog.valoraconsultores.com\/?p=427"},"modified":"2023-12-07T09:03:30","modified_gmt":"2023-12-07T09:03:30","slug":"digitalizacion-nos-estamos-olvidando","status":"publish","type":"post","link":"https:\/\/blog.valoraconsultores.com\/index.php\/digitalizacion-nos-estamos-olvidando\/","title":{"rendered":"Digitalizaci\u00f3n, \u00bfde qu\u00e9 nos estamos olvidando?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"427\" class=\"elementor elementor-427\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d08fed2 e-flex e-con-boxed e-con e-parent\" data-id=\"d08fed2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d644648 elementor-widget elementor-widget-heading\" data-id=\"d644648\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Ning\u00fan directivo\u00a0duda\u00a0a\u00a0estas alturas del poder y la necesidad de la transformaci\u00f3n digital, pero la cuesti\u00f3n que me preocupa es, si realmente la estamos acometiendo con los criterios necesarios para que aporte todo el impacto positivo que debemos exigirle y que podemos esperar de ella.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4bda14a e-flex e-con-boxed e-con e-parent\" data-id=\"4bda14a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-043769a elementor-widget elementor-widget-spacer\" data-id=\"043769a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e467a3 e-flex e-con-boxed e-con e-parent\" data-id=\"3e467a3\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f7e849 elementor-widget elementor-widget-text-editor\" data-id=\"5f7e849\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Los que siguen esta tribuna ya saben que defiendo y propugno un enfoque de gesti\u00f3n empresarial avanzado, que entiende que las compa\u00f1\u00edas deben gestionar sus impactos atendiendo a todos los grupos de inter\u00e9s y buscando el equilibrio positivo de la triple cuenta de resultados.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-279fa7eb e-flex e-con-boxed e-con e-parent\" data-id=\"279fa7eb\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5253c5ae elementor-widget elementor-widget-text-editor\" data-id=\"5253c5ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<!-- wp:heading {\"level\":3} --><!-- \/wp:heading --><!-- wp:paragraph --><!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Por tanto, cuando abordamos procesos de<span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/valoraconsultores.com\/es\/inicio\/\"> transformaci\u00f3n digital <\/a><\/span>en nuestros modelos de negocio, creo que deber\u00edamos tener respuesta a cuatro cuestiones clave:<\/p>\n<!-- \/wp:paragraph --><!-- wp:list -->\n<ul>\n<li>\u00bfHemos valorado adecuadamente los impactos sociales o medioambientales en todos las grupos de inter\u00e9s?<\/li>\n<li>La digitalizaci\u00f3n est\u00e1 impulsando la cuenta de resultados sin tener en consideraci\u00f3n otras variables extra financieras?<\/li>\n<li>\u00bfNuestros valores de compa\u00f1\u00eda se siguen reflejando en el proceso de digitalizaci\u00f3n?<\/li>\n<li>\u00bfQu\u00e9 oportunidades de negocio estamos perdiendo por despreciar la estrategia de sostenibilidad en la <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/sicasoft.com\/\">digitalizaci\u00f3n<\/a><\/span>?<\/li>\n<\/ul>\n<!-- \/wp:image --><!-- wp:paragraph --><!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c51d34f e-flex e-con-boxed e-con e-parent\" data-id=\"c51d34f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71e4cd4 elementor-widget elementor-widget-text-editor\" data-id=\"71e4cd4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As\u00ed, si queremos que la mejora competitiva que nos puede dar la digitalizaci\u00f3n se consolide, debemos evaluar sus impactos ante el modelo de sostenibilidad y analizar los posibles riesgos. Asimismo, la complejidad de los retos globales nos lleva a los profesionales de la sostenibilidad a identificar nuevas oportunidades para las que las soluciones tecnol\u00f3gicas son imprescindibles. Para abordar esta necesaria integraci\u00f3n entre <a href=\"https:\/\/valoraconsultores.com\/areas\/\"><span style=\"color: #000000;\">sostenibilidad<\/span> <\/a>y digitalizaci\u00f3n, el an\u00e1lisis de los riesgos. Asimismo, la complejidad de los retos globales nos lleva a los profesionales de la sostenibilidad a identificar nuevas oportunidades para las que las soluciones tecnol\u00f3gicas son imprescindibles. Para abordar esta necesaria integraci\u00f3n entre sostenibilidad y digitalizaci\u00f3n, el an\u00e1lisis de los riesgos y oportunidades <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/blog.valoraconsultores.com\/index.php\/tag\/asg\/\">ASG<\/a> <\/span>de los proyectos digitales y de transformaci\u00f3n tecnol\u00f3gica, se est\u00e1 convirtiendo en una herramienta estrat\u00e9gica de cara a garantizar la competitividad sostenible de las compa\u00f1\u00edas.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-209d73a e-flex e-con-boxed e-con e-parent\" data-id=\"209d73a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1553d8 elementor-widget elementor-widget-text-editor\" data-id=\"b1553d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Publicado por:<\/p>\n<p><a href=\"https:\/\/apd-prod-wordpress.s3.amazonaws.com\/uploads\/sites\/2\/2019\/05\/revistaapd_345_employer-branding.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"wp-image-43\" src=\"https:\/\/blog.valoraconsultores.com\/wp-content\/uploads\/2020\/05\/apd_logo.jpg\" alt=\"\" width=\"110\" height=\"63\" \/><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ning\u00fan directivo\u00a0duda\u00a0a\u00a0estas alturas del poder y la necesidad de la transformaci\u00f3n digital, pero la cuesti\u00f3n que me preocupa es, si realmente la estamos acometiendo con los criterios necesarios para que aporte todo el impacto positivo que debemos exigirle y que podemos esperar de ella. Los que siguen esta tribuna ya saben que defiendo y propugno &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/blog.valoraconsultores.com\/index.php\/digitalizacion-nos-estamos-olvidando\/\"> <span class=\"screen-reader-text\">Digitalizaci\u00f3n, \u00bfde qu\u00e9 nos estamos olvidando?<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":1821,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[28],"tags":[15,41,51,42,12,17,43,14,66],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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