{"id":598,"date":"2022-04-05T14:09:44","date_gmt":"2022-04-05T14:09:44","guid":{"rendered":"http:\/\/blog.valoraconsultores.com\/?p=598"},"modified":"2023-12-05T16:31:26","modified_gmt":"2023-12-05T16:31:26","slug":"la-sostenibilidad-ha-muerto-viva-la-sostenibilidad","status":"publish","type":"post","link":"https:\/\/blog.valoraconsultores.com\/index.php\/la-sostenibilidad-ha-muerto-viva-la-sostenibilidad\/","title":{"rendered":"La sostenibilidad ha muerto, \u00a1viva la sostenibilidad!\u200b"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"598\" class=\"elementor elementor-598\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7b2881 e-flex e-con-boxed e-con e-parent\" data-id=\"c7b2881\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c06651 elementor-widget elementor-widget-heading\" data-id=\"9c06651\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Vivimos tiempos extraordinariamente complejos, en una encrucijada donde se entrelazan tres crisis hist\u00f3ricas y de consecuencias inabarcables<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81d1b9f e-flex e-con-boxed e-con e-parent\" data-id=\"81d1b9f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a121579 elementor-widget elementor-widget-spacer\" data-id=\"a121579\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-564f9059 e-flex e-con-boxed e-con e-parent\" data-id=\"564f9059\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42d2d55e elementor-widget elementor-widget-text-editor\" data-id=\"42d2d55e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<!-- wp:heading {\"level\":4} --><!-- \/wp:heading --><!-- wp:heading {\"level\":3} --><!-- \/wp:heading --><!-- wp:paragraph -->\n<p>Cuando a\u00fan nos lam\u00edamos las heridas sin cicatrizar de la pandemia y nos compromet\u00edamos con pasi\u00f3n para luchar contra el cambio clim\u00e1tico, lleg\u00f3 la guerra de Ucrania y cambi\u00f3, probablemente para siempre, el mundo en el que nos hab\u00edamos acostumbrado a vivir. Ante una emergencia humanitaria como esta, podr\u00eda parecer que la sostenibilidad ha quedado irremediablemente relegada a un segundo plano en las agendas de los gobiernos europeos y mundiales. Sin embargo, la realidad es que<strong>\u00a0ha llegado el momento de poner en pr\u00e1ctica una sostenibilidad m\u00e1s pragm\u00e1tica<\/strong>\u00a0y, ciertamente, m\u00e1s real.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Todo empez\u00f3 en la cumbre por el clima de 2015 y el Acuerdo de Par\u00eds que de ella deriv\u00f3. Aquel pacto supuso un antes y un despu\u00e9s en la defensa del planeta, pues logr\u00f3 hacerse un hueco en el discurso de los grandes l\u00edderes pol\u00edticos y empresariales, y lleg\u00f3 incluso a cambiar su lenguaje. Se comenz\u00f3 a hablar abiertamente de emergencia clim\u00e1tica y de crisis medioambiental, sin los tapujos que se ven\u00edan arrastrando a\u00f1os antes. Adem\u00e1s, cerca de 200 pa\u00edses firmaron un acuerdo vinculante, que les compromet\u00eda a\u00a0<strong>cambios concretos en plazos concretos<\/strong>, frente a las declaraciones de buenas intenciones que se alcanzaban hasta entonces.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>La llegada de la pandemia, apenas cinco a\u00f1os despu\u00e9s de aquello, supuso el primer envite. El Covid fren\u00f3 en seco las econom\u00edas de todo el mundo y nos arrastr\u00f3 a una crisis sin precedentes que, no obstante, se esperaba que fuera pasajera. Y lejos de apagarlo, la crisis sanitaria reforz\u00f3 el compromiso social y clim\u00e1tico de los gobiernos y empresas e impuls\u00f3 una agenda compartida de transformaci\u00f3n y cambio. El impacto de la pandemia m\u00e1s all\u00e1 de la salud aceler\u00f3 el discurso de la\u00a0<strong>sostenibilidad como elemento central para construir un nuevo modelo econ\u00f3mico<\/strong>, lo que tuvo consecuencias directas en los flujos de inversi\u00f3n como los fondos Next Generation.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Ahora, sin embargo,\u00a0<strong>la guerra ha descabalgado radicalmente el orden mundial de prioridades<\/strong>\u00a0geoestrat\u00e9gicas, sociales y econ\u00f3micas. La sostenibilidad, como la pol\u00edtica, es una suerte de madeja en la que se entrelazan hilos muy diversos. Y en la que es imposible tirar de uno sin mover a todos los dem\u00e1s. As\u00ed lo ha puesto de relieve, sin ir m\u00e1s lejos, la pol\u00edtica energ\u00e9tica, un elemento clave del conflicto b\u00e9lico pero tambi\u00e9n del clim\u00e1tico.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>La dependencia energ\u00e9tica de Europa con Rusia ha reactivado ahora el\u00a0<strong>debate sobre la energ\u00eda nuclea<\/strong>r y la conveniencia de prescindir de ella sin haber incorporado al an\u00e1lisis la variable tecnol\u00f3gica que precisamente puede reducirlos. Un debate en el que tambi\u00e9n influir\u00e1, no lo olvidemos, el pulso social, marcado por la proliferaci\u00f3n de escenarios de pobreza econ\u00f3mica y energ\u00e9tica, y por la subida descontrolada de los precios. Los problemas en las cadenas globales de producci\u00f3n y suministros afectan ya al d\u00eda a d\u00eda de los ciudadanos, otro hilo que se comienza peligrosamente a tensar.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>En este complej\u00edsimo escenario,<strong>\u00a0debemos liberar a la sostenibilidad de esa p\u00e1tina de \u00abbuenismo voluntarista\u00bb<\/strong>\u00a0con la que en ocasiones fue cubierta y avanzar sin miedo hacia una visi\u00f3n pragm\u00e1tica y de \u00abrealpolitik\u00bb. Nuestros l\u00edderes -para serlo de verdad- deben asumir el coste de explicar que la sostenibilidad es una cuesti\u00f3n de supervivencia y seguridad com\u00fan, pero que tambi\u00e9n implica esfuerzos que debemos estar dispuestos a asumir, tanto en t\u00e9rminos econ\u00f3micos como sociales. Porque financiar un nuevo modelo de crecimiento implica orientar hacia \u00e9l unos\u00a0<strong>recursos que, por l\u00f3gica, no podr\u00e1n destinarse a otros proyectos o ayuda<\/strong>s. Y todo ello tendr\u00e1 costes econ\u00f3micos, sociales y pol\u00edticos.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Este es un\u00a0<strong>escenario que introduce numerosas incertidumbres<\/strong>, condicionantes y dificultades para avanzar en la agenda global de la sostenibilidad. Parad\u00f3jicamente, la sostenibilidad ha nacido, crecido y resistido precisamente en escenarios de enorme complejidad, pero, aun as\u00ed, no conviene confiarse.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph --><!-- \/wp:paragraph --><!-- wp:paragraph --><!-- \/wp:paragraph --><!-- wp:paragraph {\"align\":\"right\"} --><!-- \/wp:paragraph --><!-- wp:image {\"align\":\"right\",\"id\":600,\"sizeSlug\":\"large\"} --><!-- \/wp:image --><!-- wp:paragraph --><!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a08207 e-flex e-con-boxed e-con e-parent\" data-id=\"4a08207\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a36d481 elementor-widget elementor-widget-text-editor\" data-id=\"a36d481\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:heading {\"level\":4} --><!-- \/wp:heading --><!-- wp:heading {\"level\":3} --><!-- \/wp:heading --><!-- wp:paragraph --><!-- \/wp:paragraph --><!-- wp:paragraph --><!-- \/wp:paragraph --><!-- wp:paragraph --><!-- \/wp:paragraph --><!-- wp:paragraph {\"align\":\"right\"} --><\/p>\n<p class=\"has-text-align-right\" style=\"text-align: left;\">Publicado por:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d7b904 elementor-widget elementor-widget-image\" data-id=\"3d7b904\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"216\" height=\"118\" src=\"https:\/\/blog.valoraconsultores.com\/wp-content\/uploads\/2022\/04\/LOGO-EXPANXION-MEDIDA.jpg\" class=\"attachment-medium size-medium wp-image-600\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2adbeed e-flex e-con-boxed e-con e-parent\" data-id=\"2adbeed\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Vivimos tiempos extraordinariamente complejos, en una encrucijada donde se entrelazan tres crisis hist\u00f3ricas y de consecuencias inabarcables Cuando a\u00fan nos lam\u00edamos las heridas sin cicatrizar de la pandemia y nos compromet\u00edamos con pasi\u00f3n para luchar contra el cambio clim\u00e1tico, lleg\u00f3 la guerra de Ucrania y cambi\u00f3, probablemente para siempre, el mundo en el que nos &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/blog.valoraconsultores.com\/index.php\/la-sostenibilidad-ha-muerto-viva-la-sostenibilidad\/\"> <span class=\"screen-reader-text\">La sostenibilidad ha muerto, \u00a1viva la sostenibilidad!\u200b<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":1697,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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